Dice Candies began as an idea in 2009, after a fun game of Dungeons & Dragons with my regular group. Like all good ideas, it started with a Google search for existing products. To my dismay (and eventually my joy), the only options in stores and online for dice in chocolate were standard six-sided dice. "Of course," I thought to myself, since it is a simple shape and has a wide audience through gaming and casinos.
I saw this as an opportunity and began exploring how to make molds. I knew nothing about molds, chocolate production, or sugar. I was a neophyte, but I was excited to learn. Over the next few months I tried a few different things, made a few test samples, and did some product testing by bringing them to my regular game.
Interest was high and everyone had a lot of fun with the first versions of chocolate dice. Of course, life got in the way, and the project was shelved for a year as I concentrated on my day job and some of my web projects. It didn't resurface again until April 2011 when I left my day job to pursue personal projects and entrepreneurship. I sunk more money from my savings into exploring mold designs, testing sugar dice, and gathering more feedback on packaging options.
On November 28, 2011 the project went live on Kickstarter, a crowdfunding website. I had promoted the project on Reddit, and by the next morning I had already reached my funding goal of $950. The project was featured on the gaming website Kotaku, boosting up backers and funding beyond 200% within 2 days. I was elated, but it had only begun.
In mid-December, Kickstarter featured the project as part of their weekly newsletter featuring 3 projects. Support skyrocketed, eventually reaching over 1700% funding. It changed from a simple project to what eventually became Dice Candies. An exciting adventure with a lot of future possibilities, a small project became a small business, rising out of a national recession on a dream and the shoulders of people across the world.
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